Did you know Microsoft Word has an elevator pitch template?! I’ll be using it to formalize mine. An elevator pitch is the communication of your value to someone. It is called an elevator pitch because it is short – short enough to get through in an elevator ride. If you’re out in the dating world, an elevator pitch is a great icebreaker. Both men and women seeking long-lasting relationships want to see your professional side as well as your personality.
How someone might respond to your elevator pitch
“How do you see that affecting my business?” “What do you think are the characteristics of your ideal job?”
ELEVATOR PITCH SPECIFICS
(Examples: product/service, company, personal, new job)
Message Component Development
Who do you do it for?
(For example, start with “For small and midsized healthcare providers”)
Why do your customers/clients care? Or, what’s in it for them?
(For example, include “so that they can,” “who can no longer afford,” or “who are tired of”)
What does your company do?
(For example, start with “We provide”)
Why is your company different?
(For example, include “as opposed to” or “unlike”)
What is your company?
(For example, start with “We are an insurance”)
What environment is your company operating within?
(For example, start with “Our industry is challenged to implement Sarbanes-Oxley compliance”)
What single thing does your company do better than any other?
(Example: “We are the best in the industry at mitigating risk in this critical area.”)