OWN – The Oprah Winfrey Network Will Not be a Ratings Failure

Peter Lauria made a prediction about the success of Oprah Winfrey’s OWN Network.

OWN: The Oprah Winfrey Network will be a ratings failure.

As powerful and beloved as Oprah Winfrey is, one person does not a network make—unless you are Keith Olbermann and MSNBC, but that’s another story altogether. Already there’s been a lot of attention surrounding the Jan. 1 launch of OWN, most of it related to the managerial, financial, and programming problems that have beset the network since its conception in 2007. It’s easy for people to “live their best life,” as Oprah’s motto goes, an hour a day, or even on their own time when they can read O magazine, but no one has the stamina to be their best selves 24 hours a day, seven days a week. And Oprah and Discovery Communications, the talk show host’s partner in the network, didn’t launch OWN for it to be a mid-tier cable channel. They want it to be B-I-G. It won’t be. Despite launching in 85 million homes, the widest distribution ever for a cable network debut, Caris & Company Analyst David Miller expects OWN to lose $25 million this year and not reach breakeven until mid-2013. On the ratings front, our bet is that OWN won’t be a top 30-rated cable network at year’s end.

I couldn’t be more disappointed to read this right now. While many detractors will ask why a new year has to bring on new changes, many see a new year as an opportunity to shed the failures of the previous year and move on to success. A new year is akin to starting back at one. It’s not just a new month. It’s a new month in a new year where you get to set the course for meaningful change. If nothing else, think of a new year as a placebo that makes you act like you’re healed. I stand firm in my belief that this year will bring more changes to our global culture than we could ever imagine.

Few motivational quotes and feel-good trite statements about my power within actually get me to take action to improve my life. It’s for this reason that I am ridiculously excited for this network and its shows. Viewers will have an opportunity to learn from others who have been where we are. We will get 24 hour access to stories about how we can get there from here.

There has been a pall over television for some time now. Scripted and unscripted Reality TV has dominated our culture, but very few shows have represented my reality. Television executives are doing a disservice to those of us who still believe in the power of people. As her shows evolved, Oprah Winfrey represented someone who believed in positivity and had the power to make it happen. The OWN network is her step forward and the legacy she will leave on us.

It is time to move on from programming geared toward our animal instincts. The OWN network will fail because no one has the stamina to be their best self all day, every day?? I hurt for you and your jaded disbelief in the human ability to reach into ourselves and be the good people that we are innately. The years between 2001-2010 turned me into the worst version of myself. I lost faith in people. I stopped believing in love. I disconnected from all emotion because it hurt too much.

I hope young people will watch OWN because, like #genychat, we will be able to learn from the generations that came before us. Besides, almost all of the programming that is geared towards our age group belittles our generation. The most popular shows don’t speak to our ability to be better people. They don’t teach us about saving money, or show people struggling in their college courses. They show people partying, being disrespectful, fighting, drinking, and having anonymous sex. I am sick of the whole genre.

You can find the OWN network channel using the Channel Finder.

In 2011 I will make changes every day, all day to be the best version of myself again. The next ten years of my life will be better because I’ve decided to own my life and take it where it’s supposed to go.

If You Really Knew Me is one of the amazing shows that, if MTV keeps it on the air, has the potential to change even more lives.

Like a reality version of The Breakfast Club, each episode of If You Really Knew Me takes place at a different high school, and follows five students from different cliques as they go through the life-changing experience of Challenge Day, a one-day program that breaks down the walls between cliques, and completely changes the way students view their school and each other. Watch the amazing transformation each week as new students open up for the first time and try to change by revealing who they really are, behind the cliques and the labels. Is it possible to change your life, and maybe even your high school, in one day? These students are going to find out… on If You Really Knew Me.

BloggerSaturday – List of This Week’s Blog Posts

It’s that time once again for this week’s roundup of blog posts that caught my eye on everything GenY. Look at that; I made a rhyme. Lol. [Read more...]

Not So Famous Successful People Without College Degrees [CONVERSATION]

Andrew Norcross is a Web Developer and WordPress Designer whom I’ve had the pleasure of getting to know through Twitter. In my many encounters with people over my time on Twitter, I’ve had to question the sincerity and intent of some. I can honestly say I’ve never had to question him. He’s as real as they come, and you’ll see why in the conversation that follows. [Read more...]

I Love My Job


Isn’t that something you’d like to say every day? In this down economy many career experts suggest people get a job – any job – as long as it pays them enough.

What is enough? What is the tradeoff between time lost networking via online channels and face to face meetups?

At some point, yes, one must get a job. If you’re interested in starting your career, as many non-graduates who are past the typical age and requirements for internships are, it is imperative to find something you can do every day with the same fire and energy as this woman:

Is there a job you can do that relates to the career you want?

Do You Read Generation Y Blogs?


I’m hoping to gather some insight into blog reading habits.

I’d like to know if you read blogs written by people under 34 years old.

If you do, why do you read them? Why do you retweet their content? Is it just that they’re friends of yours and you want to help them, or do you actually find their content “Awesome” and “Great”?

Blog Lists for the Weekend – #BloggerSaturday

Posts on How to Blog

Hubspot posted an infographic on the best times to publish blog posts based on analysis of 170,000 blog posts. This information was separated by views, links to the post, and comments on the post. The darker the vertical bar, the more activity in those sectors. [Read more...]

No Experience Needed: The Beginning of a Personal Brand

The Story

Pause for a moment. Take a deep breath. Now, picture yourself as a single 26 year old, living in your Mom’s house with no degree and no job. You were a stellar student in high school. At seventeen years old you graduated with a 4.0 GPA. Your family had such high hopes for you. Being the first in your immediate family to go to college you wanted and expected to hold that diploma in your hands four years later with your family standing by your side at your graduation. Four years passed without a degree. A fifth year passed. Half of the sixth year passed and you were finally leaving school – to go back home – without a degree. The expectation your family had for you is gone. The pride they felt has turned to disappointment; and, all you can do is stare out the window on the passenger side of your mother’s car, and wonder what the hell happened to the life you were supposed to have.

How do you feel? How do you think most American children would feel? [Read more...]

Inside The Actors Studio – My Answers To The 10 Questions

Inside The Actors Studio with Dave ChappelleI adore Inside The Actors Studio with James Lipton. Every time it’s on I am glued to my television like a 5 year old. Head in hands, laying flat on my stomach, I watch even through the commercials. Other than Big Bang Theory, my favorite part of each show is when the actors are put on the hot seat to answer Lipton’s 10 questions. So, I thought I’d take a moment to answer his questions.

[Read more...]

“I Hate You” The Great Paper li Debate

All Paper.li needs is one recommendation from a Social Media Influencer for people to stop hating it. I don’t see the difference between a re-tweet that credits the author and a tweet from a Paper.li daily. Did you know that the people who sign up for these dailies don’t choose the content? The content gets pulled into the newspaper-style site much like any RSS reader, and the names that are tweeted are chosen by Paper.li’s algorithm. Do you use Google Reader? Do you RT other people’s content? Do you look for updates from an influencer’s blog just to send it through Twitter via a “Amazing post from @someone on how to be awesome”? I took a sample of my own Twitter timeline. It includes approximately 2000 tweets spanning a 40 minute time period. I suggest those who “hate” the dailies do the same to see just how many re-tweets show up in their timeline because it’s, essentially, the same idea. At least this site allows you to go to one place to look at all the content. [Read more...]

Live-Tweeting the Grow Smart Business Conference

The 2nd annual Grow Smart Business Conference will be held Friday November 5, 2010. I will be in attendance and live-tweeting the event using the #GrowSmartBiz hashtag.
[Read more...]

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