Guest Post: Part II Strengthen Your Focus

Continued from 10 Mantras for Empowering Focus

6. “WHAT DOES FAILURE LOOK LIKE?”

If you believe in it, you give it life.

If you don’t, it can’t breathe.

I stopped believing in defeat. I mean that. I didn’t look at any of the obstacles as insurmountable, and believe me; they could have easily taken me off my course for years. There can be no such thing as failure. It doesn’t equate. It has no logical substance to it. No matter what sacrifices you will have to make on your way there, remember…you are on your way there. Remember that you are heading no place else, but towards your success.

7. “THE MYOPIC IS LEGAL HERE…”

Don’t tolerate anything that will distract you. Flexibility is needed when you are certain of exactly what you wish to accomplish, and the flavor can be negotiable, but outside of the superficial details, there is only one thing that exists. Make sure that you know the difference between a compromise when settling disputes, and a compromise with your life’s goals. If you have not gotten to a place in your thinking where you have absolutely defined exactly what the general goal is, then you shouldn’t be reading this. This is not about finding a focus; this is about strengthening your focus.

Focused people tend to be short-sighted and narrow-minded when it comes to all else. This is a necessary evil. Keep your eyes on the road, let all else subside from your periphery…

8. “ONE STEP AT A TIME”

Ever see someone jump in a pool and not stroke, kick, or doggy paddle? Can’t make it in a pool without some sort of movement, huh? Sure, those are my thoughts exactly. Your focus is your pool. You cannot claim to be focused if you are not making even the tiniest of steps toward realizing your vision. The smallest kick or push will keep you afloat, and may even attract the attention of the person with the resources necessary to sky rocket your vision. But you can’t get their attention by doing nothing. You must make those steps.

No one is going to give you the permission to be as great as you should be. You have to take that reality and carve it into yours. You have to take the necessary steps to make your vision a reality in the world we already live in. One step at a time and the journey of one thousand miles is completed.

9. “SET BACKS HELP US IF WE LET THEM…”

I once saw a baby standing while it was having its umbilical cord cut, and once cut, the baby walked over to its mother, jumped up on the gurney, and kissed her. Alright, I never was much of a fiction writer but I think you get my point here. It just doesn’t happen without the falls, the scrapes, the bruises, the tears, and all those moments where you just think that it will not happen.

Focus means direction. You are moving toward something. You are going to fall along that course. That fall may present you with the necessary perception or strength to continue at a higher frequency than before. Don’t give in to your cowardice. Remember, you came to this world without a language to speak or read, no clue about the opposite sex, no idea about the health care reform(alright, we are all still working on that one…).

Stay focused. Take it easy. We all fall. Use it as reason to keep striving…

10. “IF YOU DON’T, WHO WILL?”

And as the circle of life revolves and spirals, leaving us in a higher place than where we started, we are back to purpose. If you don’t develop your abilities to tackle that dream and vision of yours, who is going to? If you don’t follow your heart’s desires, who will? No one can fulfill your greatest hopes for yourself but, well, yourself. YOU.

The energy needed to achieve anything is actually about the same as the attention needed to push the “x” (close) button on an application on your computer screen. It just means holding that desire over a longer period of time. That is what we actually mean by focus. That only means a constant reminder is necessary so you will not forget that only you can accomplish this task. Even if someone could, how much of a little squirrel do you think the world is going to make you feel like? There is a definite spiritual force that punishes those that don’t even attempt to do that in which they most want to do. Stay the course…it is almost over.

J. Farand is a writer, web designer, and web developer and writer of the book, “The Better You”. He is currently finishing a BA and co-authoring a book entitled,”Media Messages.” His daily musings and analysis can be found at http://www.owlasylum.net

Am I Really Ready for Success?

Are you ready for the good life?I was talking to a friend and even through a text message my friend could tell that something was bothering me. I went on to tell how I felt trapped by my circumstances. Some might call what I am experiencing a quarterlife crisis. Circumstances surrounding the incompletion of my higher education have me living at home, working two part-time jobs, and wishing that things could have just been different. What do I want from my life? I want the success that I can see is on the horizon; and, I want it now. I want to move out. I want the life that other people younger than me have. I know I shouldn’t compare my journey to anyone else’s, but I am so so so so so so tired. Mediocrity is exhausting. Then, my friend asked me how I was going to get what I want. My answer: I don’t know.

Every day I’m reminded of how much I want my life to be different. Every time I get on the bus, watching the unwed pregnant teenagers, having to drown out the derogatory tunes emanating from the iPod 5 feet away from me, dodging the smokers’ spit puddles, I say I can’t do this anymore. Then, I wake up and do it all over again the next day. We all know the definition of insanity, right? That’s it. That’s what it is. I’m insane. I must be to want something better for myself, to be able to see it, and to not be trying ridiculously hard every day to achieve it. What is wrong with me? Then, I wondered, “Am I really ready to receive all that I want? Am I really ready for success?”

Stay tuned for the next post in this series on how I started moving towards getting what I want.

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What You Can Learn From Working In Retail

At the pay desk

Retail – It’s a thankless industry. Between the elitist customers who look down on you for being a lowly salesperson and the family that does the same, you can begin to feel like you’re wasting your time in a position that has no potential to help you in your professional life. Well, you’re wrong. If you’ve been trying your best to get a so-called real job but feel that all you can get is retail, consider yourself lucky because you are now privy to the best on-the-job training for which you will not have to pay.

Your time spent on the floor of your retail store will give you countless hours of access to sensitivity, anger management, and customer service training while, also, developing your social skills, exposing you to deductive reasoning, working with a team, and developing your confidence. If you think these attributes are not important to your professional life, then re-read the skills and requirements that employers are looking for in their job ads.

You will begin to notice that people have a tendency to repeat certain actions. Take notice of these patterns because they can offer much insight. What follows is a list of some behaviors that you should take with you into your professional and personal life.

Read the fine print
When something is on sale, most companies list all of the exclusions in their marketing. This is the same for companies outside of the retail industry. Read through paperwork. Ensure you have full knowledge of what you are entering into. Don’t sign something without this knowledge.

Ask proper questions
Sometimes you can’t answer something for yourself, and you need help. It is perfectly acceptable to ask someone who is more knowledgeable about the subject for assistance. However, they cannot read your mind. “You know what I mean” will not always work. It is best to be clear on what you need so that the other person can adequately and efficiently serve your needs. Give the person clues to help them understand what you need.

Help yourself first
When was the last time you walked into a store that had no marketing, no price labels, and no item descriptions? Not recently, I would bet. How often do you bypass the marketing, price labels, and item descriptions to ask someone what’s on sale, how much something is, or what something is, though? In retail as in life, signs and labels are around to help you help yourself. People are much more willing to help you find a solution to your problem when it appears as though you have taken the initiative to educate yourself on the matter from the outset without expecting that you are entitled to receive the answers from someone else.

Double Check
You were taught this lesson in school. People make mistakes, but agreeing to their mistake will cost you in the end. After you have helped yourself, asked the proper questions, and read the fine print, ensure that all of the facts and figures are correct before signing your name.

Just because it’s on the front table doesn’t mean it’s for you
The first thing that you see is not always the solution to your problem. If you’re allergic to wool, would you buy a sweater without checking the fabric label? In the professional world it is necessary to dig deeper. Guarantee that you have fulfilled your needs before walking away.

Doing Everything Right But Still Not Getting Hired?

What advice do you have for new grads in PR/journ/marketing/comm?

What advice do you have for new grads in PR/journ/marketing/comm?

I find so much information about what GenY is not doing right in regards to the interview process, but I know plenty of people who don’t show up to interviews in a bath robe; they have their resumes reviewed by experts; and, they ask what they are told are really great questions; but, they still don’t get hired. I wondered if there is still something that we’re doing wrong.

On August 17, 2009 I was participating in a hashchat called #journchat on Twitter. Towards the end of the discussion the professionals on the chat responded to this question from the host, @journchat: “Q8 What advice do you have for new grads in PR/journ/marketing/comm? Doesn’t have to be social media specific. #journchat” I re-tweeted what @katcalbes said, and, after speaking a few more times, I asked if she would mind offering more advice.

Kat Calbes is a PR strategist and branding counselor based in Los Angeles. What follows is her advice for interviewees on other statements or behaviors that can result in a poor interview.

In general, telling an interviewer that you are a “people person” because you’re an outgoing social butterfly doesn’t mean you should be in PR.  Here are other “no-no” behaviors and statements that can jeopardize one’s potential for landing a job:

Dropping the L-word too many times. This is a personal favorite of mine because I learned this lesson through one of my mentors early in my career. Plenty of young (and not-so-young) professionals wander through life using the “L-word” a bit too much.  It’s distracting. It’s unprofessional. And frankly, I want my company to be represented by someone who can clearly articulate their thoughts.  For example, We represented this “like” one company that “like” offered this “like” product that “like” does X, Y and “like” Z.  It was “like” the best campaign that I “like” ever got to work on and “like” I would work there in “like” a heartbeat.

Showing up to an interview without a portfolio or writing samples. We want to know if you can actually write (not just talk talk talk!). In PR and marketing, writing is one of the most basic, yet most important, tools for success. Writing means both internal and external documents – from press releases and byline articles to internal newsletters and basic memos to your bosses or clients.

Telling the interviewer you don’t really read the news. As PR pros, we need to be alert and on top of current events and trends in order to leverage our company/clients for timely media coverage or promotional opportunities. Make sure to follow the news, read industry-related blogs and pay attention to what is being covered in the media landscape. Hearing an entry-level candidate say, “Oh, I get my news from reading People, InStyle, etc.” is not what you want to hear (unless the position is for entertainment PR, which would then of course be relevant).

Don’t say “Oh, I don’t have any questions, you answered them all already.” It’s important to ask intelligent questions that show your genuine interest in the company. Even if the interviewer has covered every nook and cranny, always have questions handy. Write them down on a notebook (I’ve seen this and totally support it!). If the conversation truly covered every topic under the sun about the job or company, ask questions about the interviewer.  It’s just as important to know more about your future supervisor as it is for them to get to know you. “How did you get started in this company? What have you learned so far in your position?  What do you enjoy the most about your job?  What is your management style? Can you tell me a little about the department or team that I’d be working with?”

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Don’t Treat Me like A College Dropout #2

college dropout

“The college dropout”. Unless you’re Kanye West or Bill Gates, having this label attributed to you garners only negative attention. To be a college dropout is to be a wasted resource. “It’s a shame to see all that potential go to waste” is what most people say (behind the backs of the people to which they are referring). We hear you, though. You don’t have to say it to our faces because it shows in your eyes. Your body language expresses your contempt for us. It’s a good thing some of us don’t pay attention to your misguided attempts at encouragement, or else we may never get past the pain and onto success.

What follows is an interview conducted with Stephanie Danforth, who is the editor of Venus Diva Magazine. A strong believer in thinking outside of the box, Stephanie is passionately pursuing her dreams in accordance with her reality. She is working with her circumstances towards a path of even greater success.

Did you feel expectations from family, friends or society to succeed in college? If so, what impact did this pressure have on you?

Definitely, coming from a family full of college grads with Masters and PHd’s, being successful in college was the only route to go.  Success as it relates to school started early on for me.  My father was an English professor at a local college.  My grandmother was an Administrative head at an elementary school, and my uncles were all teachers, so to not succeed in college was unheard of.  I didn’t feel pressure to succeed.  I thrive in pressure situations.  It gets my blood boiling. The pressure of success didn’t have as much of an affect on me as the fact that I didn’t graduate.  It’s not like I felt so much pressure that I couldn’t handle it.

How do friends and family treat you because you don’t have a college degree?

I’m not treated any differently by friends, but, at times, I feel like my brothers treat me a little differently. They treat me as if I am not as educated as they are, or don’t understand the struggles of a black college student. Hello, I went to college for over four years, and I don’t have a degree; if anyone understands the struggles, it’s me.  My mom constantly tells me how I need to go back to school but when I think about the jobs that me and my brothers have had, it’s easy to view me as the most successful of the three.  So, my question to them is often, “What did having a degree get you, since I’m making more than you?” Men can be competitive at times, so, sometimes, I have to go there with them.

How do you feel about yourself?

At times I am disappointed in myself not because I didn’t graduate, but because I let it bother me that I didn’t graduate.  I’m proud of everything that I’ve accomplished and believe that everything happens for a reason, but sometimes I think not having a degree messes with my confidence.

Why did you leave school without a degree?

Why did I leave school?  The first time I was put on short term suspension for grades and the second time, financial wouldn’t give me any more money.  I guess the first time I left, I was gone too long and my loan defaulted.  I think.  I really don’t remember the details; all I know was that I ran out of money.

Do you plan to return to get a degree? If so, what is preventing you from returning in the immediate future?

I would like to, but once you start working and having a family, it’s easier said than done.  Right now I have an application in at University of Phoenix; so, as soon as they call me for the job, I will enroll.  When I ran out of aid, I promised myself and my mom that I was going to get my degree, and get someone to pay for it.  If I could afford it, I would, but I can’t; so, U of P, here I come.

What is the biggest myth equated with dropouts that you would like to dispel?

That we are incapable of working in corporate America.  There is nothing that anyone does that cannot be taught. Having a degree does not make you that much smarter.  People seldom go into a career path where their degree can be useful. In my eyes, asking for a person with a degree is nothing more than trying to weed out what’s considered good from bad.

Many people have had to leave school for reasons other than the stereotypical “college just isn’t for me” attitude; and, many would like to return to get their degree, but existing roadblocks make it difficult. Support education reform to enable the passionate people to more efficiently achieve their dreams.

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Don’t Treat Me like A College Dropout

college dropout“The college dropout”. Unless you’re Kanye West or Bill Gates, having this label attributed to you garners only negative attention. To be a college dropout is to be a wasted resource. “It’s a shame to see all that potential go to waste” is what most people say (behind the backs of the people to which they are referring). We hear you, though. You don’t have to say it to our faces because it shows in your eyes. Your body language expresses your contempt for us. It’s a good thing some of us don’t pay attention to your misguided attempts at encouragement, or else we may never get past the pain and onto success.

What follows is an interview conducted with Sommer Johnson, who founded Gemini Magazine, is achieving her goals and doing it all with passion. She is encouraging people to “join us in the revolution to open minds one cover, one article, one beautiful, sophisticated, professional curvy woman at a time.”

  1. Did you feel expectations from family, friends or society to succeed in college? If so, what impact did this pressure have on you?
    My parents always used to say, “If you are going to stay here after you graduate (from high school) you have two choices: college or a full time job.” It never bothered me or put pressure on me because I love learning & I love school.  What did bother me was the fact that I don’t think my parents understood my major. They wanted me to major in something like business or accounting or HR Management instead of English.  I’m sure most English majors feel frustrated like I did when fielding questions like: “So what are you going to do with an English Degree…teach?” My parents just wanted me to have a degree in something that could help me 10 years from age 18; and, to them that was business or accounting or HR Management.
  2. How do friends and family treat you because you don’t have a college degree?
    Only a few people in my family have an actual college degree.  Most of my family, if not all of them, doesn’t really care.
  3. How do you feel about yourself?
    Honestly, sometimes I feel stupid. Sometimes I over hear grown women talking about their college experience and I’m saddened by it because my experience was limited.  Sometimes I am grateful for being able to start my family early. By the time I am 43 my kids will be away at college and my husband and I can dance naked in the kitchen. Lol.
  4. Why did you leave school without a degree?
    The first time around I was lazy. I was also boy crazy and I didn’t feel like I fit in.  The second time around I was working full time, mothering 2 kids under the age of 4, and being a wife.  The 3rd time around I ended up getting a 65 on my exam paper in English (go figure), which gave me a C, which meant I had to repeat the class, which meant my financial aid was yanked (I had to get B’s or better to keep it).  Being laid off with a mortgage, two kids, a husband, and old cars made it hard to go back.  I will one day…
  5. Do you plan to return to get a degree? If so, what is preventing you from returning in the immediate future?
    Money. I would go back right now if I could afford it. Perhaps when Gemini blows up I can go back and not think about what bills I have to pay.
  6. What is the biggest myth equated with dropouts that you would like to dispel?
    That we are inexperienced.  I see tons of jobs in the accounting and admin assistant positions looking for just any kind of degree.  I’ve worked in accounting for 10 years and I grew up watching my mother be the Executive Assistant to Sanyo VP’s, small business owners, and so on. But none of that seems to matter. It’s all about what we look like on paper.  I realize from owning my own business that just because you didn’t make it through school that doesn’t mean you don’t have what it takes to make it. I feel like education is an array of things.  It’s the crappy first job you had; the stupid boyfriend/girlfriend you broke up with (or who broke up with you); it’s the half finished college degree and birth of your first born. Your life is your education, but you have to add to it to make it greater.  For some, that means getting a degree.  For others it means spending hours in Barnes & Noble or online reading up on this or that.  With my eyes on the future and my heart in God’s hands, my life is looking pretty good – degree on the wall or not :)

Many people have had to leave school for reasons other than the stereotypical “college just isn’t for me” attitude; and, many would like to return to get their degree, but existing roadblocks make it difficult. Support education reform to enable the passionate people to more efficiently achieve their dreams.

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Fear of Success

Fear of flying

For as long as I’ve been aware of myself, metaphysically speaking, I’ve been conscious of the existence a fear-influenced duality of thought in my mind, which is responsible for my paralysis when attempting to move forward with goals. It causes me to think so much about my next steps that I develop a mild headache and desire nothing more than to lie down, go to sleep, and wake up hoping that the fear has moved on. It is so paralyzing that I devolve from the determined, confident person that I have become back into the apprehensive, insecure person that I was. This is more than fear of failure, though.

I could move forward if I were simply afraid that I might fail. I am no longer worried about fulfilling the dreams of others, or disappointing the people who had so much hope for me. Now, the realization that my life is based on my successes is my motivation to persevere. If I do not pursue my dreams with the ferocity of a predator on its prey, I will not succeed. My happiness is directly linked to my success. It is a causal loop that has been set to iterate ad infinitum. I have to succeed, and, yet, I’m scared. What happens if I do get the job? I’m going to be partly, if even on the smallest of scales, responsible for the success of an entire brand. If I do well, I’ll get even more responsibility. Can I keep producing good work? I don’t want to be a one-hit wonder in my own life.

When there is nothing to inspire you to get motivated, where do you look? Some people say “haters” inspire them to succeed. These are the people whose life goal it is to bring you down to their level or lower because they don’t think you deserve your success. Still others are motivated by the prospect of succeeding. I want to meet these people and ask them, “Why aren’t you afraid that once you do well, you’ll have to keep doing well?” No one can predict the future. They cannot know that they will continue to thrive in their chosen profession. When you do things well, people rarely notice. Break that pattern, though, and it’s all they can talk about. The only way to prevent negative attention is to keep succeeding, but that develops into perfectionism. If perfection and success cannot be guaranteed from every attempt, why try? Avoiding success equals less expectation. Less expectation equals less pressure to do well. The decrease in pressure results in less tension and headache, which leads to happiness, right? Wrong. It leads to mediocrity.

The pursuit of happiness cannot occur on the road of mediocrity. The road may be paved with a zero incline but reaching happiness more quickly will not give you greater satisfaction. Further, the happiness you reach is likely an illusion because mediocrity seeks just enough of everything. If you desire all the happiness you want from life, you must run around potholes, climb steeply-inclining paths, and beat back a few branches.

How are you going to find the happiness you seek if you don’t get on the right road?

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Why I Changed My Twitter Handle – Part Two

“This changes the dynamics of the situation.”

After working my way through Twitter for a couple of months, steadily following people, gaining followers, and making multiple connections with people, I realized I was having to explain one thing in particular often: my Twitter username is not my real name. The first person I spoke with outside of Twitter referred to me as Tamarah, thinking, for good reason, that this was my name. I informed her of the truth, and we went on with the discussion. The second time I spoke with someone outside of Twitter was for a job inquiry. During the interview I had to explain the significance of my chosen name once again. Connecting with people that I met through Twitter on LinkedIn resulted in the same situation; but, it was one experience with a new connection that profoundly impacted my decision.

I didn’t mean to offend her, but, apparently, I did. My reasoning for having a username different from my own name is two-fold. I chose the pseudonym because Tamarah is a name given to me by a family member. Tamar translated can mean palm tree or lotus flower. These both have special significance to me. The lotus flower, especially, reflects the process of my personal growth. I also use it as the image on the web version of my profile page for @TamarahLand, which I designed myself. Tamarah Land signifies lotus flower land or, taking poetic license, land of the lotus flower. Every time I see the name it reminds me of where I have been and helps me to continue forward. Having had such frequent experiences with explaining my name, I thought that we would continue on with the original conversation. Uhhh…no. I was wrong. I will never know what would have transpired differently, but this experience made me realize the potential to lose out on career building opportunities; and, that alone was reason enough to run…quick, fast, and in a hurry in a different direction. I love being creative and poetic, but let’s be real. It’s a username on Twitter. There are better things to be obstinate about. I don’t want anyone to feel as though they have not been interacting with the real me ever. My second reason for the pseudonym was control over my own identity in a world where people research first and ask questions, possibly, never. There will be more to come on that topic in a forthcoming post.

I made a new account for a few different reasons, and I’m already pleased with this decision. I have finally been able to get back into hashchats. The #blogchat on Sunday July 19, 2009 was excellent and resulted in heaps of new connections; and, one that may result in an exciting new endeavor to help the Gen-Y’ers out there. This would not have been possible with my previous account because no one using any searching tool to follow #blogchat would have seen my tweets, which is also the reason why I didn’t just change my display name. Also, I no longer have to explain the meaning of my name, who I really am, and why I chose the name. This was confusing to people upon first introduction. Lastly, now that I am making significant connections, I want people to be fully confident that they are interacting with me – the real me.

Thanks for reading!

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Living at Home is nothing to be Ashamed Of

Ringing the doorbell

The socialized stigma against people who move back to their parents’ home can make some feel depressed or ashamed. Once you leave home you’re supposed to stay gone unless you’re visiting. To be in your mid-20′s and living at home is thought of as the mark of the lazy good-for-nothing child who will never be anything in this life.

I don’t know about you, but that does not describe me at all. Further, I know that it cannot be an accurate description of many of the people who have had to move back home. This issue has been covered in an article covered by MSNBC contributor Diane Mapes here: http://www.msnbc.msn.com/id/31275812/ns/health-kids_and_parenting/ . In the article I discuss what it’s like to live at home as an adult who is still their parents’ child.

Certain media outlets like to stigmatize the “boomerangs” as unwilling to secure their own future outside of their parents’ shadow. This is an unfair characterization that may be good for ratings, but there is no balance. Where are the shows of the twentysomething’s who are doing something with themselves; and, living at home is necessary to get closer to those goals? The parents who allow their children to come back home are blessings (even if they make them pay rent).

Help! I’m under-qualified for an internship!

QuicksandDo a search for jobs in your area, look up the internships, and this is what you will see:  “Are you a student or recent graduate looking to…?”; “…COLLEGE GRADUATES ONLY!”

This is not a new issue, but it is one that deserves increased attention. A college dropout is someone who leaves their place of higher education before obtaining a degree. [Read more...]

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