Generation Y: Welcome Back Home?

The following is a guest post by Cristin McGrath.

 

I’ve always been proud of my independence and ambition.  I never thought I’d consider moving back home.  My senior year of high school was the last time I lived with my parents for more than a few days.  As of August I’m back for a return engagement.

Society has attached a nasty stigma to the notion of adult children living with their parents.  After college it seemed most of my friends flew right back to their comfy, cheap nests when the job market was still poor, when their dream firms didn’t extend offers, when their chosen fields and expected salaries didn’t materialize.  I, on the other, less frugal hand, took an internship that didn’t pay me nearly enough to afford my studio apartment in West Philadelphia (or life alone, in general).  While I was technically living under the poverty line, I saw stars – literally and figuratively – during my stint as an intern with the Philadelphia Eagles.  The brand recognition I earned from working with a professional sports team was too impressive to pass up.

After the internship’s honeymoon phase wore off, I realized student loans didn’t care about brand recognition and whether or not I saw literal or figurative stars.  My loan obligations were steadily piling up while I earned less as a literal and figurative star-seeing intern than a Burger King cashier.  Something didn’t add up. I decided enough was enough and began the stressful and disheartening task of finding a new job. The figurative stars later aligned perfectly as a contact I met via Twitter told me of an opening with an agency. I’d finally found a new job and a spot above the poverty line.

Three unpaid college internships and countless student loans did their damage, however.  My new salary and benefits still don’t allow me to save money and continue with my lifestyle, already something less than extravagant.  Asking my parents for help was the last thing I wanted to do, as my independence has always been important to me.  Fortunately, they both recognized my struggle with poverty-ridden pride and offered the move home as a temporary solution (the “temporary” is my addition).

I have established a January 1, 2012 deadline to move out (again), to reestablish my independence.  By then I will have a nest egg and be ready to kick myself out of my parents’ nest.  A timeline for my departure is the only way I can mentally prepare myself for my return to the nest. I wanted to do it all on my own, and will, but us GenY’ers must know when our time in the wild has proven too dangerous to continue alone.  The global economy is in distress.  Debt – the country’s, our parents’, ours – is threatening our ability to take flight.  So don’t be discouraged if the nest beckons.  It’s warm and welcoming there.

 

The preceding was a guest post by Cristin McGrath.

Cristin McGrath is a creative and passionate communications specialist with experience across both traditional and emerging media. Her young but vibrant career has focused on building brand images for impressive organizations across the music, entertainment, technology, and sports industries — her expertise in the fields of social media and events management has enabled her to successfully aid in the operation of press departments with the Philadelphia Eagles, Sony Music Entertainment, MTV Networks and Dell.  Most recently, she has transitioned into the world of agency PR with Vault Communications.

Cristin graduated in 2010 from Temple University with a BA in Strategic and Organizational Communication. She will be living (temporarily, of course) in the Poconos with her parents until January 2012.

What’s the ROI on that Degree Now?

The following is a guest post by Liz Funk (bio below)

We’ve all felt buyer’s remorse.  That lime green sundress that looked great in the fitting room looks putrid in the natural light.  You decide to splurge on a dinner out, ordering an $18 entrée. When you finally eat it, it’s good, but not $18-good.  You buy a bag of clearance clothes from the Gap, get home and deeply resent spending $60 on non-refundable clothes.  It happens to everyone, every now and then, and you move on, because hopefully your buyer’s remorse isn’t on items worth more than a few hours’ pay.

But, what if you have buyer’s remorse for a major investment you made that will take years of income to pay off? And, without the resources to pay off such an investment, it seems like it was a terrible idea?

The “crap economy” and the devastating impact that the 2008 economic crash has had on young people has caused widespread unemployment among 20somethings.  Because young people don’t have jobs, a) many young people don’t have the money to repay their student loans, and b) many young people are wondering why they went to college in the first place, if they’re unemployed!

While some “quarterlifers” miss college and want to go back to a simpler time, others are thoroughly resenting their college experience.  Here’s how to reconcile this:

How to find value in your degree

1) First and foremost, be nice to yourself.  Before 2006, there were relatively few people who had an idea that the economy was going to go so far downhill, and odds are good that you weren’t one of them.  There’s nothing you can do to change the fact that you did go to college (i.e. a time machine), so be compassionate and nice to yourself and don’t beat yourself up.

2) Write down everything positive that you got out of college, whether it was a few really good friends who you still keep in touch with, some awesome memories (write each of them down!), or classes where you read some life-changing books.

3) Be critical of the system.  There is definitely something messed up in that our society encourages entering college seniors to take out loans to go to the best college they were accepted to, but many take out a Range Rover’s worth of student loans, picking majors that will not help them pay off these loans.  This isn’t to say that you should major in engineering if you aren’t interested in it. Rather, we should encourage students to consider alternate paths. Rather than rushing from high school straight into college, students should consider taking a gap year or two to work, travel, or intern so they have a stronger sense of what they might want to do professionally.  Then, if they do take out student loans, they’ll be investing in an education that will help them pursue their passions, rather than going to college because that’s what you’re supposed to do, without much of an endpoint short of graduating.  On that note, give yourself a break from job hunting, worrying, and stressing.  This will ensure that you have some mental and emotional energy to brainstorm both where you want to go from here and how you can tap into what you learned in college to help you carve out a career!

But, overall, be nice to yourself because you can only move forward to a place that’s more positive if you’re really rooting and advocating for yourself!

 

Your turn! How do you come into your own when the first years of your adult life are marked by joblessness, instability, angst, and incessant money problems?

 

Coming of Age in a Crap Economy is the brainchild of Liz Funk, a New York-based freelance writer, author, and college lecturer. Liz has written for USA Today, Newsday, the Washington Post, New York magazine, the Christian Science Monitor, CosmoGIRL!, Girls’ Life, the Baltimore Sun, the New Jersey Record, the Albany Times Union, Lemondrop.com (AOL), and the New Humanist (UK). She is the author of Supergirls Speak Out: Inside the Secret Crisis of Overachieving Girls, a non-fiction look at how today’s young women feel that they must be constantly improving themselves if they want to be loved. She regularly speaks at colleges about how young women can overcome perfectionism and about breaking into journalism/publishing, and she has been a guest lecturer at Columbia University, Cornell University, Duke University, New York University, Boston University, Emerson College, Rice University, Whitman College, the University of Iowa, the University of Missouri, Mississippi State University, the University of South Florida, and Penn State University, among many other colleges.

She graduated from college in 2009 with high honors in English literature and has yet to be extended a single full-time job offer. She lives in upstate New York with her collie, Buddy (who she’s pretty sure has figured out the meaning of life), and her parents, of course.

#GenYChat 6/15/11: @CoachJennie Discusses Living Audaciously

“Who would have thought the kids would start taking over so soon? Or that they would even want to? They were supposed to be slackers, cynics, drifters. But don’t be fooled by their famous pose of repose. Lately, more and more of them are prowling tirelessly for the better deal, hunting down opportunities that will free them from the career imprisonment that confined their parents. They are flocking to technology start-ups, founding small businesses and even taking up causes–all in their own way. They are making waves on the Web, making movies in and out of Hollywood, making money, spending money.”

Read more

 

The article goes on to say: “Slapped with the label Generation X, they’ve turned the tag into a badge of honor. They are X-citing, X-igent, X-pansive. They’re the next big thing. Boomers, beware! It’s payback time.”

Read more

Thought that was about Generation Y, didn’t you? Stepping back into the archives of Time magazine will show that each generation is described in much the same way. Each generation is lazier than those prior; each generation is more dedicated to living the lives their parents didn’t live; and, each generation is wont to cast off the stereotypes put on them by previous generations.

The proliferation of these stereotypes causes the eye-rolling, the *sighs*, and the “get off my lawn” mentality that prevent healthy communication. When we are trying to determine who we will become in life, the people we should speak with are those that have been there. Jennie Mustafa-Julock (@CoachJennie on Twitter) understands how healthy communication can spur ambition. The Audacity Coach, Jennie helps people who “…know what [they] want, but this ain’t it.”

 

Jennie, often a participant, will be serving as guest host in tonight’s #GenYChat. We will discuss the following questions:

Q1. What do you want to be when you “grow up”? Is that what you do now? #genychat

Q2. What’s your top-secret/so-not-telling/seriously-don’t-make-me-say-it AUDACIOUS DREAM? #genychat

Q3. Is having an AUDACIOUS DREAM an example of #GenY entitlement? If so, is that okay? #genychat

Q4. If money/time/family pressure/gravitational forces were NO object, how would you achieve your DREAM? #genychat

Q5. If your friends or family provide support along the way, do they get a say in your choices? Why or why not? #genychat

Q6. What excuses do people make that sabotage their DREAMS? #genychat

Q7. Which is scarier: Fear of Success or Fear of Failure? Why? #genychat

Q8. How do you push through the procrastination + fear to actualize your DREAM? #genychat

Q9. How can you show that you are ready + willing to do whatever-it-takes to achieve your dream? #genychat

 

How to Participate in #GenYChat on Twitter

If you haven’t participated in the chat before, but have insights to share, please do the following to participate:

If using Twitter.com:

  1. Type “#genychat” into the search field
  2. Reply and ReTweet but add “#genychat” onto your tweets in order for everyone participating to see your tweets

If using TweetChat:

  1. Sign in through OAuth. (note: Please read this information about using  OAuth to give third party applications access to your account)
  2. Type “genychat” into the search field (The “#” is already provided)
  3. Click Go
  4. Reply and ReTweet. TweetChat puts the hashtag in for you so you don’t have to

If using TweetDeck:

  1. Click the + symbol to add a column
  2. Type “#genychat” into the search field. A column will appear as the last column in your TweetDeck
  3. Using the left arrow button, move it next to your Mentions column to better see and respond to your replies while in the chat
  4. Click the Settings button
  5. Click on the Twitter tab
  6. Click on Auto include hashtags when replying
  7. Click Save settings
  8. Reply and ReTweet. TweetDeck puts the hashtag in for you so you don’t have to. (Note: You still have to add “#genychat” onto your own tweets in order for everyone participating to see your tweets)

 

#GenYChat begins at 9pm ET! Get in early for introductions and mingling. See you there!

GenYChat Recap – 12/29/2010

Every Wednesday at 9pm ET #GenYChat’ers meet on Twitter to discuss topics that help bridge the perceived generational gap. The goal of #GenYChat is to learn from each other by exchanging ideas across all ages.

Being the week of New Year’s Eve, this week’s chat took a turn towards introspection. The goal was to see how each generation feels about the direction their lives have taken and what changes, if any, will be made for 2011.

The following are tweets taken from the transcript, highlighting the theme of the chat.

GenyChat: Q1. When is it time to move on from a job versus staying and working harder? #genychat
bbenishek: Q1: This is a tough one. Several of my friends just can’t stand what they’re doing, job OR career–yet they have to pay bills #genychat
ArrowsWithSoul: ahahha nice! RT @DaveYouTern: When your door access card is turned off? #genychat
JDEbberly: Q1 I learned that one the extremely HARD way – I stayed too long at a BAD job – With negative repercussions that lasted 16 yrs #GenYChat
GenyChat: Q2. Is there anything in your past that you wish you had handled differently? #genychat
kammerait: @GenYChat How about – what in your past did you do exactly right the first time? :) #genychat
DaveYouTern: I agree… RT @bbenishek: Q2: Should have gone into internships vs snapping up the first job I found Good experience at least! #genychat
GenyChat: Q3. How are you different now versus 10 years ago? Where would you like to be in ten years? #genychat
catelouie: Q3: 10 years ago I basically did everything possible to “fit in” and “be liked” instead of just being true to myself. #genychat
danperezfilms: @WriterChanelle 10+ years ago I sounded a lot like you guys – have sobered up since :) #genychat
elevatedhr: A3: Learned to be more patient & less emotional. Learned how to play the political game & enjoy it. Understand not all is fair. #genychat
oppsproject: A3- 10 years ago, I wish I’d realized there were multiple paths to success. And that I was stronger than I thought. #genychat
CathyWebSavvyPR: Q3 How am I diff from 10 yrs ago? I am more confident in what I know & what I do, & more willing 2 admit what I don’t know #genychat
bbenishek: @LisaNicoleBell I’m thinking I need to dig up things I wrote from 10 years ago and see what’s changed in me… #genychat
Data_Diva: AMEN! RT @danperezfilms: Marriage, kids, mortgages, kidney transplants – makes you change your course in life, sacrifice… #genychat
mshahab: 10 years ago I was an angsty pre-teen, definitely learned a lot and grown through experiences since #genychat
storeyourdorm: Would love to see more of an emphasis educating youth about financial responsibility & setting personal goals & less on academia. #genychat
bbenishek: @storeyourdorm I would have loved a course on any of those before I got out of college. #genychat
GenyChat: Q4. Where does your motivation to succeed derive from? How will you succeed differently in 2011? #genychat
Data_Diva: Debt & credit scores don’t define *YOU*. Yes financial health is important but too many of us boomers got caught up in “status” #GenYChat
CathyWebSavvyPR: My goal – use my talents 2 build an amazing life & help others unlock their talents & create an Amazing World #genychat
WriterChanelle: Love RT @LisaNicoleBell: @WriterChanelle my motivation is my legacy – my ultimate goal is for the world to be better b/c of me #genychat
GenyChat: Q5. Is it realistic to backpack across the country and start a new life anymore? #genychat
UncompletedWork:


@WriterChanelle Road trips are great. You can be poor anywhere. Why not be poor where you might be happy? #genychat
onejillian: A5: I think it is NOT realistic to backpack across the country anymore bc of COSTS and RESUME stress from hiring mgrs #genychat
GenyChat: Q6. What is the difference between knowledge, talent and skill? Which should we focus on for professional careers? #genychat
LisaNicoleBell: @WriterChanelle knowledge = info, skill = applied info, talent = natural ability. I think the focus should be on melding the 3. #genychat

Crafting an Elevator Pitch

Did you know Microsoft Word has an elevator pitch template?! I’ll be using it to formalize mine. An elevator pitch is the communication of your value to someone. It is called an elevator pitch because it is short – short enough to get through in an elevator ride. If you’re out in the dating world, an elevator pitch is a great icebreaker. Both men and women seeking long-lasting relationships want to see your professional side as well as your personality.

How someone might respond to your elevator pitch

“How do you see that affecting my business?” “What do you think are the characteristics of your ideal job?”

ELEVATOR PITCH SPECIFICS

Specify your target audience:
(Examples: customers, employees, suppliers, partners, investors, personal networking contacts, business networking contacts, family, and friends)

Specify topic:
(Examples: product/service, company, personal, new job)

Message Component Development

Who do you do it for?
(For example, start with “For small and midsized healthcare providers”)

Why do your customers/clients care? Or, what’s in it for them?
(For example, include “so that they can,” “who can no longer afford,” or “who are tired of”)

What does your company do?
(For example, start with “We provide”)

Why is your company different?
(For example, include “as opposed to” or “unlike”)

What is your company?
(For example, start with “We are an insurance”)

Optional Questions

What environment is your company operating within?
(For example, start with “Our industry is challenged to implement Sarbanes-Oxley compliance”)

What single thing does your company do better than any other?
(Example: “We are the best in the industry at mitigating risk in this critical area.”)

GenYChat recap


What is “strength”?

Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

What is “sentiment”?

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

What is “passion”?

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.

What is “reach”?

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.

Some Highlights

CarlSorvino: Not sure marketers even understand the way GenY and younger go about things #GenYchat

amfunderburk1: @EmilyBennington I feel that way as well. My generation is being targeted a lot, but what
about the other generations? #genychat

j2_whittington: Re: Q1 Marketers are trying to market archetypes to us that we largely don’t conform to and
outright reject #GenYChat

THO_R: It’s not? ;) RT @nicole_gary: A lot of companies think posting their message to social sites
counts as “engagement” #genychat

YouTernMark: Marketers will serve us all better when they market to demographics specific to the individual
vs. some arbitrary age group #GenYChat

MarieDenee: @MillennialTweet Here is a new infograph of Twitter vs. Facebook w age, sex, income, and
engagement, and actions! #GenYChat
MarieDenee: @MillennialTweet #GenYChat http://bit.ly/fpuUQY here you go

CASUDI: @GenyChat A3 ~ I am not a good example here ~ I tend to do the opposite when I hear
everyone does it a certain way :-) #genychat

RT @Karen5Lund: A4: Wondering if difs are result of demographic or age? I am different now than I was in my 20s & Gen Y will be different too. #GenYChat

RT @Karen5Lund: @nicole_gary @jmorganemma I’ll agree that it’s a bad time to be graduating. Then again ’80s weren’t all that great… This worse. #GenYChat

RT @JDEbberly: @GenyChat This devastating recession plus unprecedented geopolitical change in US government is even MORE difficult for boomers #GenyChat

RT @BillBoorman: Reverse mentoring in the work place works well for me #GenYChat

RT @BillBoorman: My 11 year old son will probably never need to use a pen and says ask google. forget gen y, what about gen z? #GenYChat

RT @YouTernMark: Does anyone — regardless of birth generation — want to take advice/counsel from a “Because I said so…” type? #GenYChat

The full GenYChat transcript is up now!

Analyzing Social Media Marketing Efforts


With the #25Reasons Project I held predetermined goals based on previously held ideas of social media marketing best practices. I believed:

[Read more...]

Does the Customer Have a Role In Customer Service?

This is a clip from an episode of Seinfeld entitled “The Soup Nazi”. Towards the end of the clip you see the Soup Nazi describe his logic in refusing service to people who do not follow the rules of his business.

Angry Customers on Twitter

On more than one occasion I’ve seen angry tweets fired off at companies with accounts on Twitter. These people were never angry with the person who has to answer them, though.

Today I posed a question to the people who follow the Twitter chat: #custserv (and anyone else who was listening). What follows is a transcript of the responses to my question.
[Read more...]

Job Search Pet Peeves

When searching for internships, I’m often confronted by the above statement. As an older non-student seeking experience, my pet peeve is finding great internships that I cannot apply for because I’m not in school.

What are your job search pet peeves?

The Twitter Expert Quiz

Interested in finding out whether or not you know how to use Twitter? Take this quiz!

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