Why is cultural fit integral to your job search and how can you determine this ahead of time? Consider the following statistics on new hires and cultural fit:
Holiday Office Parties – Judging Cultural Fit
December 14, 2010 By 1 Comment
Social Media: Why Generation Y, Z, College Students and Their Professors Need to Learn It
December 13, 2010 By 15 Comments
Harrisburg University, a small college located in Pennsylvania recently put its students and faculty on social probation. I can see why this might seem like a good idea, and I had to do something similar when I was in college, but it’s a dangerous lesson that doesn’t account for the good that can come from social media participation.
Increasing Referrals with Blog Comments
December 12, 2010 By Leave a Comment
Increase Referrals by Being a Good Commenter and Moderator
When you comment on a blog post, what are your expectations? Is a comment like a taste of your writing ability? If you’re seeking more organic traffic to your site, leaving comments on other blog posts is an excellent way to allow people to find you. As a blog owner, comment moderation can either drive traffic to or away from your site.
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GenYChat Sponsored?
December 10, 2010 By 3 Comments
Yes. It’s true. #GenYChat has received a proposal to have the next two chats sponsored by a company.
What @RBlake and I would like to know is how you, the participants of #GenYChat, feel about having 3 sponsored tweets go out at the beginning, middle, and end of the chat?
Please let us know your thoughts in the comments. If you would rather email your thoughts, please email TFHBlogATgmailDOTcom.
You Can Tell the Real by How the Real Interact
December 9, 2010 By 1 Comment
A hat tip goes to Common for inspiring the title. It’s true, though, right? Real people interact like real people not salesmen. Marketers must consider the language they use to circulate their messages.
How Do Real People Interact?
You Need An Experienced Social Media Addict
December 8, 2010 By Leave a Comment
Do you want someone who is addicted to Twitter and Facebook, or do you want someone who is experienced in managing a community and building relationships who is also addicted to Twitter and Facebook?
Writing a successful job description for a position in social media requires an understanding of the space. This snippet from a description is disrespectful to users of social media and job seekers:
We’re looking for a competent “thinker/troll/SEO expert” capable of helping us bombard the new-media landscape. Must be more than a little familiar with guerrilla marketing and grassroots publicity, know the ins-and-outs of SEO, popular blog engines (particularly Tumblr, WordPress, and Blogger), social news sites (Digg dorks and Redditors especially welcome), streamlined management services like Hootsuite and/or TweetDeck, the almighty Facebook and Twitter, and be the first to learn about every new, worthwhile, relevant platform that shows up along the way.
Those requirements will attract social media consultants who believe in quantity over quality. Those are not the people you want running your community or managing campaigns for clients.
Why Pizza Marketing Strategies and The Fresh Prince of Bel-Air Relate to Writing Blog Posts
December 7, 2010 By 1 Comment
Between Papa John’s, Pizza Hut and Domino’s Pizza, which would you choose? Why? Is your decision based on price or taste? In turn, are you more likely to read a blog because posts are consistently short? Or, are you more likely to do so because the author’s voice is appealing to you?
“I can sum it up in one word: He doesn’t respect me.” –Jack (Will and Grace)
Jack’s character has a flair for drama and loves to use words to evince said flair. His one man show, Just Jack, could have been shortened to Jack, but, in his opinion, there’s more fun in speedily saying, “Just Jack”. He forgot one rule of writing: make it reach the people. Writers love their own words. All of them. However, copy with unnecessary words will go unnoticed by people. [Read more...]
What is #25Reasons?
December 6, 2010 By 3 Comments
How would you measure a year in your life?
In daylights? In sunsets? In midnights and cups of coffee? In inches? In miles? In laughter and strife?
I’ve measured my life in all those ways for the past nine years. The last time I watched Rent was when I was packing up my belongings to start a new chapter of my life that would prove to be the hardest and longest three years of my life. In December 2007 I remember sitting on the floor of my boxy room in an even boxier campus apartment. When I left, I tried to hide my puffy eyes and put on a brave face so no one would know how deeply ashamed of myself I was. Six years in college. Three million one hundred fifty three thousand six hundred minutes of coffee drinking, all-nighters, roadtrips, and life lessons.
It seems I wasn’t alone. [Read more...]
Live-Tweeting the Grow Smart Business Conference
November 3, 2010 By 1 Comment
The 2nd annual Grow Smart Business Conference will be held Friday November 5, 2010. I will be in attendance and live-tweeting the event using the #GrowSmartBiz hashtag.
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Adult Internships
October 26, 2010 By 5 Comments
Why are adult internships so much more difficult to find?
I thought someone would have bought the domain for adultinternships.com by now. Especially in this economy, it just seems like a good idea. The phrase “adult internships”, however, gets 210 global monthly searches according to Google AdWords. This is a topic that is clearly not on the minds of many across the world. The phrase “paid summer internships for college students” gets 380 more searches per month. If an internship is considered the springboard to a successful career, why are so many leaving it only to college students? [Read more...]
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